Workflow By Design - Private Brand

Creative Solutions for Creative Clients

Private Brand

More Responsibility, Limited Resources

Your Private Brand is growing and you have more to juggle with few resources and a growing responsibility. Managing category reviews, new product introductions, artwork production, and keeping cross-functional teams focused and on task is paramount to your success.

The Impact of Your Challenges

  •  Market Entry Delays
  •  Endless Meetings
  •  Artwork Revisions
  •  Poor Vendor Management
  •  Limited Brand Growth
  •  Small Market Share

Trying to drive a business forward without a proper solution in place is difficult. There are too many emails, side discussions in the hallway, meetings, and even lack of vendor communication. Accountability is difficult, capacity planning is impossible, and there is no way to generate reports for status and results reviews.

How We Can Help

The Total Workflow Solution is a cloud-based solution that delivers an automated workflow for the entire life cycle of your Private Brand project - from concept or project request to on shelf. With the solution tracking projects and key information along the way, reporting becomes easy; understanding the number of SKUs and components touched, projects completed on-time, rush projects, number of artwork rounds…all become a matter of running a report.

  •  Reduce Time to Market
  •  Expand Brand Presence
  •  Reduce Artwork Rounds
  •  Measure Results
  •  Improve Accountability
  •  Cross-Functional Team Communication

Tracker

Dashboard

Provides up to the minute status on all projects. You can see what needs attention, and what is on time. Dashboard helps you organize your day, and your team.

Project Details

Captures vital project specific information such as status, creative briefs, and relevant files. You can decide if you have what is needed, and if not, respond within the system asking for more. Your projects can now start with all that is required.

Notes

Notes is our communication tool for your team. Drive forward conversations and milestones for the project. Work groups love this feature as it documents key conversations and eliminates the need to search through old email. Everyone stays aligned and up to date!

Component/SKU

Holds the sub-components information for the project or program; or for any number of SKUs with their own unique data. You can track every piece of the project easily and reliably.

Project Information at Your Fingertips

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Approver

Location Independent

Approvers can review the round wherever they may be that day. All that is needed is an Internet browser - desktop or mobile device - to review the files. Collaboration between internal and external users becomes simple, and in real time.

Always-Current Status

The feedback form displays the current status of each approver, including completion times and their notes for the approval. You always know who is left to review the routing.

Complete Digital Audit Trail

Each round is stored with its change history providing users immediate access to view and even compare rounds.

Facilitate Collaboration & Deliver Your Projects Quicker

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Product Keeper

Vendors

Link key vendor information to products for easy reference.

Consumer Response

Store key consumer response information related to products.

Quality Schedules

Track QA testing schedules and results.

Link To Corporate Systems

Sync data with corporate systems eliminating re-entry time and possible errors.

Find What You Need With a Click of the Mouse

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We Love To Help Our Private Brand Customers have accomplished impressive growth while we have been teaming with them. We love the fact that we are there to help them!

  • 5% Increase in private label penetration
     
  • Less Than Half the for line extensions
     
  • Thousands of SKUs on-boarded
     
     
  • Hundreds of World-Wide vendors
     
     
  • 50% Reduction in Artwork Rounds
     
  • As our Own Brands business and organization has grown, WBD has been there and worked with us to evolve the solution to fit each of our needs. They help us to bring products to market faster supporting our growth.

    David Atkins, VP Own Brands
  • Keeping product information updated is so much easier with Product Keeper. We manage vendors' quality testing, specifications, and regulatory information in one place, keeping our quality process in compliance.

    Scott Williams, AVP Quality Assurance
  • Having a tool like Approver is the only way we could have completed the redesign of our entire private label program in one year.

    Todd Fryer, Director of Corporate Brands Marketing