Creative Solutions for Creative Clients
A well-known big box retailer was focused on rapid growth of their private brand. They needed to manage 1000s of creative projects annually with global vendors. This included onboarding 8,000 SKUs annually. Because there was so much to manage and a lack of a solid process they found that 70% of the programs were RUSH.
The customer recognized that they needed to implement a system that could help them track creative projects; manage the components of each project; and rapidly, yet accurately, produce the artwork for their new products. This included managing the vendor input, artwork production, online reviews & approval, and release to printer. They also wanted to reduce the cost of RUSH projects as this savings would flow directly to the bottom line.
We worked with this client to implement a process and system that supports their goal of high volume growth and speed to market. They have seen a major improvement of On-time projects, along with a reduction in RUSH projects. This stems from proper input from vendors at the start of a project, a system that captures the components associated with each project, and the use of on-line artwork approvals - which in its own right reduced artwork rounds by half! This client now has more than 900 suppliers, 30 brands, and over 25,000 SKUs, accounting for over 40,000 artwork components that have circulated in the workflow system.
Using a modular approach allows us to customize the solution to fit your challenges, and solve your most important problems. Our solution is flexible and customized to fit how you work allowing both well-founded practices to continue and incorporating new best practices to be adopted.